heroine

Heroine (film)
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Heroine
Directed by Madhur Bhandarkar
Produced by Ronnie Screwvala
Madhur Bhandaroiuytykar
Kareena Kapoor
Screenplay by Madhur Bhandarkar
Niranjan Iyengar[1]
Starring Kareena Kapoor
Arjun Rampal
Randeep Hooda
Shahana Goswami
Music by Salim-Sulaiman[2]
Studio UTV Motion Pictures
Bhandarkar Entertainment
Release date(s) September 14, 2012
Country India
Language Hindi
English
Budget 18 crore[3]
Heroine (Hindi: हेरोइन) is an upcoming Indian film co - written and directed by Madhur Bhandarkar. The film revolves around the life of a once successful film actress Mahi Arora, whose career is on the decline. Though speculated to be based on the lives of yester year divas like Madhubala and Marilyn Monroe, Bhandarkar has denied the reports saying that the movie is a “contemporary film which reveals the underbelly of the movie industry and its well-kept secrets.”[4][5] Bhandarkar said that he considers the movie his magnum opus.[6] Kareena Kapoor has been cast to play the lead role of Mahi Arora.[7]The film is slated to release on 14 September 2012.
Contents  [hide]
1 Cast
2 Production
2.1 Development
2.2 Casting
2.3 Styling
3 Promotion
3.1 Release of First Look
4 Music
5 References
[edit]Cast

Kareena Kapoor as Mahi Arora[7]
Arjun Rampal[8]
Randeep Hooda[9]
Rakesh Bapat
Divya Dutta
Shahana Goswami
Lillete Dubey
Amrita Raichand
[edit]Production

[edit]Development
After the completion of his movie Jail, Bhandarkar was toying with the idea of making a movie portraying the lives of movie actresses. He had even bought the rights for using the title Heroine for his movie from Guddu Dhanoa.[10] Though he announced in 2010 that he is working with UTV Motion Pictures to make Heroine, he decided to make Dil Toh Bachcha Hai Ji before starting with Heroine.[11][12][13] Bhandarkar had prepared a three-hour documentary on Hollywood greats like Marilyn Monroe, Elizabeth Taylor, Ava Gardner and Vivien Leigh as a reference point to make his protagonist more rounded, complete and contemporary and had put together an acting workshop for his lead actor to get into the skin of the role.[14] Bhandarkar later told in an interview that he has been subconsciously preparing for the movie ever since he joined the industry.[15]
[edit]Casting
Bhandarker had approached Kareena Kapoor for his movie. Bhandarkar stated that Kapoor had been his first choice for his previous movies Page 3 and Fashion.[16] Kapoor later opted out of the movie without giving any official reason. Various media speculations were made on the reason as to why Kareena refused to be part of the movie. Some reports suggested that due to lack of dates she had refused the movie.[17] Another section reported that she was unhappy with the script which demanded her to share intimate screen space with five different men.[18] A majority of the media speculated that the reason why Kareena did not accept the offer was because the story had uncanny resemblance to her personal life. The movie shows that the lead protagonist gets into a relationship with a married actor and a portion of the movie shows the actress’s relationship with the children of the actor from his first marriage. Though the director consistently persuaded Kareena to be a part of the movie, it was finally decided that the movie will not have Kareena Kapoor in the leading role.[19][20]
Bhandarkar later officially declared that the film was shelved as Kareena Kapoor had decided not to do the movie. He said in various interviews that he was working on different scripts and would be making a male – oriented movie this time over.[21][22] It was later being rumored that Katrina Kaif was approached for the movie which was denied outright by the actress.[23][24][25][26] The co-producers of the film, UTV Motion Pictures, then approached Aishwarya Rai Bachchan to be a part of the film.[27][28] The news got more attention when Siddharth Roy Kapoor, CEO of UTV Motion Pictures, started approaching Rai for various script hearings.[29][30] Finally, after many discussions between the producers, Bhandarkar and Aishwarya, it was announced both by the director and the actor separately that they are going to work on Heroine. Bhandarkar told that he had restructured the script keeping Aishwarya in mind. It is said that Aishwarya pushed the schedule of Satte Pe Satta remake to 2012 so that she could completely concentrate on this project.[31] Arjun Rampal was the first actor to be signed opposite Aishwarya in Heroine. Sources confirmed the news saying that Bhandarkar was going to present Rampal in a never-before-seen manner. Rampal and Rai acted together in the 2003 movie Dil Ka Rishta.[32] A second lead actor is also being searched who will be apparently playing the central character's young love interest. Initial names suggested included Ranbir Kapoor, Imran Khan and Prateik Babbar.[33] Another character of a yester-year actress based on the likes of famous actress Nadira was also being talked about.[34] The film was shelved after 10 days of shooting with Rai due to the sudden announcement of her pregnancy.[35] As of now, Kareena Kapoor has been signed on as the leading actress, with Kapoor herself, confirming her presence in the film.[36]
[edit]Styling
The styling of the key characters was done by ace fashion designer Manish Malhotra.[37] He will be designing 130 costumes worth 1.2 crore for Kareena Kapoor. [38]
[edit]Promotion

[edit]Release of First Look
The first look of the movie was released as part of the 64th Cannes Film Festival.[39] A promotional poster was released during a press conference in which Ronnie Screwvala of UTV Motion Pictures, Madhur Bhandarkar, and Aishwarya Rai Bachchan officially announced the movie.[40] The director said, "The movie is a glamorous yet bold story of the internal journey of a superstar. I am certain it will appeal to audiences across the globe and Aishwarya was a perfect choice for the role. In fact, no one could’ve essayed it better." Screwvala stated “With Heroine, we plan to take things to the next level. When you watch the film, you will feel that the role was written with someone as talented and stunning as Aishwarya in mind.”[41] The actress too admitted that she was "looking forward to this new journey in the movie.” It was also announced that Aishwarya will be have a wardrobe of more than 40 outfits designed by Manish Malhotra in the film.[42] Explaining why he was launching the project in Cannes, Screwvala alluded to Rai's star power saying, "She is the brand ambassador for India and for Indian cinema when it comes to the French Riviera." The actress was quick to deny any reference to her personal life being portrayed in the movie and said that the entire idea was a result of Bhandarkar's conceptualization.[43] The Official Press Release distributed as a part of the announcement stated that "The film is based on the life and times of a superstar heroine, Mahi from the dream factory we call 'Bollywood'. The film is a daring, shocking, glamorous, scandalous behind-the-scenes account of the reality behind the world of glitz and glamour that our film stars inhabit. For a country obsessed with films and film stars, Heroine will take audiences on a voyeuristic journey to see what really goes on in the lives of India's sweethearts."[44]
[edit]Music

It was announced that music director duo Salim-Sulaiman, who had earlier worked with Madhur Bhandarkar in his critically acclaimed movie Fashion, will be composing the songs for Heroine.
Bhandarkar revealed that there would be two big item numbers in the film, both to be picturized on the leading lady. One of them being called "Halkat Jawani". [45]
[edit]References

^ "KJo flies to NY to write script". The Times Of India. 2011-04-05. Retrieved 2011-05-10.
^ "Twitter Announcement". Taran Adarsh. 2011-05-30. Retrieved 2011-05-30.
^ "Aishwarya Rai Bachchan bends Bolly rules claiming film profit". India Today. 2011-05-26. Retrieved 2011-05-27.
^ "After ‘Heroine’, controversial Madhur to take up gay love!". Zee News. 2010-08-23. Retrieved 2011-05-10.
^ "Twitter Clarification". Madhur Bhandarkar. 2011-05-26. Retrieved 2011-05-27.
^ "Heroine is My Magnum Opus : Bhandarkar". UTV Motion Pictures. 2011-11- 13. Retrieved 2011-05-13.
^ a b "Heroine all set to go on floor with Kareena Kapoor". Retrieved 2011-09-09.
^ "Arjun confirms signing Heroine". Retrieved 2011-05-27.
^ "Randeep Hooda replaces Arunoday Singh in 'Heroine'".
^ "Bhandarkar does charity of Rs. 1 lakh to get film title 'Heroine'". Indian Express. 2010-04-29. Retrieved 2011-05-10.
^ "Madhur Bhandarkar on Heroine and Raajneeti success party". Bollywood Hungama. 2010-06-24. Retrieved 2011-05-10.
^ "No more realistic films: Madhur". The Times of India. 2010-05-19. Retrieved 2011-05-10.
^ "Madhur Bhandarkar set for his next rom-com". Total Filmy. 2010-05-22. Retrieved 2011-05-10.
^ "In 'Heroine', she also plays a character inspired by four legendary Hollywood beauties". Masala. 2010-05-10. Retrieved 2011-05-10.
^ "Bhandarkar announces Heroine". UTV Motion Pictures. 2011-11- 13. Retrieved 2011-05-13.
^ "Bhandarkar finds his heroine". Hindustan Times. 2010-05-09. Retrieved 2011-05-10.
^ "Bebo's unprofessional behaviour upsets Madhur Bhandarkar?". Total Filmy. 2010-08-16. Retrieved 2011-05-10.
^ "Kareena Kapoor refuses to do steamy scenes in ‘Heroine’". Zee News. 2010-09-02. Retrieved 2011-05-10.
^ "Kareena Kapoor Doing Heroine For Sure, But Doesn't Know When". Sawf News. 2010-11-09. Retrieved 2011-05-10.
^ "Madhur shelves Kareena Kapoor’s Heroine". Filmi Tadka. 2010-11-29. Retrieved 2011-05-10.
^ "Madhur Bhandarkar Shelves Heroine". Best of Bollywood. 2010-11-28. Retrieved 2011-05-10.
^ "Nothing finalised on 'Heroine' yet: Bhandarkar". The Times of India. 2011-04-16. Retrieved 2011-05-10.
^ "Katrina or Aishwarya to play Marilyn Monroe in Madhur Bhandarkar’s Heroine". IC Tech News. 2011-03-08. Retrieved 2011-05-10.
^ "Aishwarya Rai or Katrina Kaif-Who is Madhur Bhandarkar’s New HEROINE?". Chak Pak. 2011-03-09. Retrieved 2011-05-10.
^ "Boom Won't Be Re-released : Katrina". NDTV Movies. 2011-03-22. Retrieved 2011-05-10.
^ "Nothing finalised on 'Heroine' yet: Bhandarkar". The Times of India. 2011-04-16. Retrieved 2011-05-10.
^ "Ash okays Heroine". Filmfare. 2011-04-15. Retrieved 2011-05-10.
^ "Madhur Bhandarkar Tight-lipped Over Heroine". Cinegoer. 2011-03-10. Retrieved 2011-05-10.
^ "Siddharth chooses Aishwarya Rai over Vidya". Reviews. Retrieved 2011-05-10.
^ "Aishwarya Rai Chosen Over Kareena Kapoor For The Film Heroin". Cinegoer. 2010-11-12. Retrieved 2011-05-10.
^ "Ash ready to be a Heroine". Hindustan Times. 2010-05-10. Retrieved 2011-05-10.
^ "‘Heroine’s hero announced". Show Buzz. 2010-05-30. Retrieved 2011-05-10.
^ "Who will romance Aishwarya?". Times of India. 2010-05-30. Retrieved 2011-05-30.
^ "Madhur Bhandarkar's reclusive heroine". Times Of India. 2010-05-30. Retrieved 2011-05-30.
^ Dubey, Bharti (2011-07-05). "Aishwarya hid pregnancy from us: Madhur Bhandarkar". The Times Of India. Retrieved 30 July 2011.
^ Bhattacharya, Roshmila. "Aishwarya not my enemy: Kareena". Retrieved 15 September 2011.
^ "Twitter Announcement". Manish Malhotra. 2010-05-31. Retrieved 2011-05-31.
^ "'Heroine' Kareena's costumes worth Rs 1.2cr". 2010-05-31. Retrieved 2011-05-31.
^ "[VIDEO Cannes Spotlight: Bollywood megastar Aishwarya"]. AFP. 2011-05- 13. Retrieved 2011-05-13.
^ "Twitter Release of Poster". UTV Motion Pictures. 2011-11- 13. Retrieved 2011-05-13.
^ "Ash, Bhandarkar launch 'Heroine' in Cannes". Mangalorean. 2011-11- 13. Retrieved 2011-05-13.
^ "Ash unveils new movie at Cannes". Hindustan Times. 2011-11- 13. Retrieved 2011-05-13.
^ "I'm not the heroine in 'Heroine': Aishwarya Rai". Asia One. 2011-11- 13. Retrieved 2011-05-13.
^ "Official Press Release by UTV Motion Pictures". UTV Motion Pictures. 2011-11- 13. Retrieved 2011-05-13.
^ http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20120194932&keyword=bollywood&subcatg=MOVIESINDIA&nid=178325
[hide] v t e
Films by Madhur Bhandarkar
Director
Chandni Bar (2001) Aan: Men at Work (2004) Page 3 (2005) Corporate (2006) Traffic Signal (2007) Fashion (2008) Jail (2009) Dil Toh Baccha Hai Ji (2011) Heroine (2012)
Writer
Satta (2003)
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